Lifting Into Developing Markets

Jun 25, 2019

Lifting Into Developing Markets


GEHLTX-408_008

The Manitou group has launched two new telehandlers specifically designed for developing marketing - Asia, the Middle East, Eastern Europe and Africa. Unveiled at a recent event attended by Munesu Shoko of Capital Equipment News in Phuket, Thailand, the new units are specially adapted to the needs of emerging markets, with lower total cost of owner ship at the centre of their development.

Manitou Group has launched its new Manitou MXT 840 and Gehl TX 408 telehandler models specifically designed for emerging markets. The new solutions are said to respond to user needs in these markets – with special design focus on increased versatility, productivity, safety, reliability, simplicity and, above all, lower total cost of ownership.

Michel Denis, president and CEO of Manitou Group, considers markets such as China, India, Australia, Russia, Asia and Africa as strategic. He believes that construction activity in these countries will further drive the telehandler market well into the future. “Telehandler users in developing markets have certain expectations from their machines, and chief among them are simplicity, productivity, safety, reliability and cost efficiency,” says Denis. “With the new Manitou MXT 840 and Gehl TX 408 telehandlers, we have responded to these needs.”

The new models will be available at Manitou and Gehl dealerships in the Asian, Middle Eastern and East European markets starting mid-June 2019. However, Steve Ryder, MD Manitou Middle East & Manitou Southern Africa, expects the new machines to arrive in Africa during the fourth quarter of this year. 
 

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