Manitou Asia Appoints Abomar as New Dealer for GEHL Equipment in the Philippines

Manitou Asia Pte Ltd (MAS) is pleased to announce a new strategic partnership with Abomar Equipment Sales Corporation (Abomar) as the official dealer for GEHL Equipment in the Philippines. This agreement marks a significant step in expanding Manitou Asia’s footprint in Southeast Asia and strengthening its presence in the Agriculture sector.

Under this partnership, Abomar will distribute GEHL’s full range of equipment—including Telehandlers, Backhoe Loaders, Skid Steer Loaders, and Track Loaders—across its nationwide network. With branches in Cebu, Cagayan de Oro, Pasig, Mandaue, Bacolod, Alae, and Davao, Abomar brings extensive local coverage and market knowledge, making them an ideal partner to represent GEHL in the region.

"At Abomar, our mission is to elevate the Philippines’ farming, ground care, and land development sectors by introducing innovative, high-quality solutions. Partnering with GEHL, a globally respected brand known for its quality, affordability, and commitment to true partnership, perfectly aligns with this vision. With the country’s growth driven by the government's 'Build Better More' initiative and rising mechanisation, we aim to meet the increasing demand for dependable yet cost-effective equipment by offering GEHL machines that deliver real value that doesn't break the bank," said Mr Rafael A. Majam, President and CEO of Abomar Equipment Sales Corporation.

Bernd Freudenmann, Vice President APAC for Manitou Group, added: “We're thrilled to welcome Abomar to the Manitou Group family. Their deep expertise in agricultural machinery and robust service network are exactly what we need as we expand our presence in the Philippines. This partnership reinforces our commitment to delivering top-tier solutions and exceptional customer experiences across the region.”

About Abomar

ABOMAR has been a leader in innovation in the Philippines for more than three decades. We have been helping customers achieve productivity by providing quality agricultural machinery, land maintenance equipment, golf and turf mowers, and fuel dispensers. We operate nationwide through company-owned branches, multiple re-sellers, and an online store. Our business has been built upon our core passion to provide world-class service to achieve customer satisfaction.

Manitou Asia Media Contact: Andrina Lee | a.lee@manitou-group.com | +65 9119 5088 | Marketing & Communications Manager